David G. Ullman:
Getting stuck in the OODA Loop means that there are no decisions; and thus, no actions. In actuality, a decision to do nothing has been made. Time keeps moving, and resources are used. In Boyd’s war-fighter scenario, the enemy gets the upper hand. In business, the competition keeps progressing in its OODA Loops and you keep using your resources while adding no value. In other words, getting stuck at the decision point can have severe, even grave consequences.